Bio

About

Second Nature is the creative outlet of José de la Rubia . That’s me. I am passionate about economic matters, politics and environment. Few things please me more than travelling as well.

But ‘Second Nature’ is a theoretical concern too, alternative to the concept of culture. I have a weakness for this tag. It designs a frame of mind that hand me out to stage my feelings and impressions about what I am keen on.

This site is also where I
ramble on about culture and all things that interest me.

Philosophy

In my opinion, SN deals no matter with depression or the cult of the ugly duckling. On the opposite, We devour stories of personal transformation. Thus, optimists seem to be sprinkled with fairy dust. They suffer less and recover quicker. They are healthier and well behavied. A lot of these qualities stem from cognitive habits that can be learned. More than any other major personality trait, optimism is a matter of practice.

The key to increasing optimism lies in understanding its true nature. It’s not  positive thinking. It has more to do with how you behave, says Suzanne Segerstrom, an associate professor of psychology at the University of Kentucky in Lexington. “I think an optimistic outlook can be cultivated, but it’s even better to cultivate optimistic behavior—engagement and persistence toward one’s goals,” she says.

Career Summary

After carrying out education in France (BA Common Law and MEng/Mech degree), JR started his professional path in the early 80′s in a branch of the Emerson group in Marseilles. On the later 80′s he assumed the Emerson subsidiary in Barcelona, where he settled definitively. He went along with a BA degree in Business Administration by University of Barcelona (1995) while he ran for the international development of Vieta HiFi until year 1992. Back then, that year he returned to Emerson just fused with Liebert to assume the development of the Spanish market for Power Conditioning and Enclosure Systems. In 1999 he took the challenge assuming Markem Spain leadership until 2003 when he joined Pitney Bowes Spain as Business Manager. From 2007 he is in charge of a well-known branch group in France -a top and influential designer whose highly successful creations have pushed him to the forefront. He spent periods abroad in Italy, UK and US as well.

Tras llevar a cabo estudios en Francia (derecho e ingeniería técnica), JR empezó su andadura profesional en los años 80 en una filial del grupo Emerson en Marsella. A final de los 80 pasa a encargarse de la filial del grupo en Barcelona, en donde se instala definitivamente.Prosigue su formación realizando un master de negocios por la Universidad Autónoma de Barcelona (1995) al tiempo que se responsabilizó del desarrollo internacional de Vieta hasta el año 1992. En ese año vuelve al grupo Emerson recién fusionado con Liebert para asumir el desarrollo del mercado español de acondicionamiento de aire y energía. En 1999 asume la dirección general de Markem España hasta el año 2003 cuando se incorporó a Pitney Bowes España en calidad de Business Manager. Desde 2007 dirige la filial francesa de un conocido grupo de design español cuyas creaciones la han situado en vanguardia.

Second Nature is the creative outlet of José de la Rubia . I am passionate about economic matters, politics, demography and education. More precisely, from my personal experience in the world of NGOs, I feel Human Rights and Environment as essential traits in education issues, i.e. education shapes citizens for life. Life in democracy. Few things please me more than travelling as well.  But ‘Second Nature’ is a theoretical concern too, right across an alternative to the concept of culture. A sort of frame of mind where I ramble on culture facts, general knowledge and  related stuff of interest.

Philosophy. In my opinion, Second Nature  has a positive connotation since it deals with optimism:  we devour stories of personal transformation. Optimists seem to be sprinkled with fairy dust. They suffer less and recover quicker. They are healthier and well behavied. A lot of these qualities stem from cognitive habits that can be learned. More than any other major personality trait, optimism is a matter of practice.

The key to increasing optimism lies in understanding its true nature. It’s not  positive thinking. It has more to do with how you behave, says Suzanne Segerstrom, a professor of psychology at the University of Kentucky in Lexington. “I think an optimistic outlook can be cultivated, but it’s even better to cultivate optimistic behavior—engagement and persistence toward one’s goals,” she says.

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